Why should a brand renew your sponsorship? Because you proved it changed behavior. 11th Hour Racing showed that effective sponsorship evaluation requires third-party rigor. They didn’t just count logos; they measured how sailing fans changed their habits regarding plastic use. The result? An 86% concern rate for ocean health and high renewal intent.
For your club, formalized M&E frameworks turn vague “awareness” claims into hard data. When you present a sponsor with evidence of reach, behavior change, and ESG alignment, you aren’t asking for charity; you are delivering a business service. That is how you build partnerships that last decades.
11th Hour Racing Evaluation
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